Strategy & Strategic Planning
Commercially grounded strategic planning for mid-market companies, scale-ups and founder-led organisations across Australia.
Interested in developing a strategy and would like to learn more about our expertise?
The problem we solve
Companies often struggle to translate ambition into a clear, actionable and commercially sound strategy. Leaders know where they want to go but face competing priorities, limited internal bandwidth, unclear market signals, or a lack of objective guidance. Without a clear strategy, scaling companies risk losing momentum, misallocating capital, missing market opportunities, or drifting into operational inefficiency. For startups, an effective strategy could mean the difference between getting successfully funded, aligning an MVP with the market, or making it at all.
Strategic planning becomes even more challenging during periods of rapid growth, new market entry, major investment, leadership transition or changing economic conditions. Our role is to bring structure, impartiality and insight to help organisations establish a strategy that is both ambitious and executable.
We solve the problem of creating commercially astute strategies so that our clients achieve measurable growth, a return on investment and customer satisfaction.
Our approach - The Auscorporate Strategic Execution Framework
We take a commercially minded, practical approach to strategic planning. As practitioners who have led and scaled businesses ourselves, we do not rely on hundreds of consulting slides, abstract theories or templated frameworks. Instead, we take the time to understand the context our clients operate in, including their market conditions, strategic risks, commercial drivers and they have available, resources to develop a coherent, actionable plan that reflects the realities of their organisation.
We believe a strategic plan must be clear, concise and easy to communicate. If a strategy cannot be articulated in a few pages, it cannot be effectively understood or adopted by employees, boards or stakeholders. Plans that are overly complex or academic tend to fail before they are implemented.
Recognising that strategic planning is a continuous process, we design plans that are adaptable and resilient. Markets shift, priorities evolve and businesses grow, so strategies must respond rapidly to change without losing direction. Our focus is on creating goal-oriented, commercially grounded strategies that leaders can execute with confidence.
Our approach is hands-on, collaborative and tailored. There is no one-size-fits-all playbook. Every plan we develop is shaped by real-world experience, supported by reliable empirical data, and aligned to the long-term goals of the business. We work closely with founders, boards and leadership teams to ensure strategic clarity, shared alignment and a pathway for sustainable growth.
What we deliver
Within the Auscorporate Strategic Execution Framework, we deliver strategic clarity for clients who are seeking independent advice and inputs to an existing strategy or those seeking to develop a new one. Typical deliverables include:
Strategic plans (short-, mid- and long-term horizons)
Market analysis
Competitor analysis
Organisational key results (OKR) and goal setting
Mapping between OKR and Executive incentives
Business Model Review
New market assessments
New product assessments
Implementation frameworks
Board papers
Translation of strategic plans into public market notices
Who we work with
Our clients come from diverse backgrounds and industries, seeking our support to solve unfamiliar commercial challenges or to augment their experience during critical periods of growth or transformation. We advise boards, executive teams, business owners and entrepreneurs as they scale their businesses, navigate major transactions or pursue significant strategic objectives.
We work predominantly with mid-market companies, high-growth scale-ups and founder-led organisations generating between $2 million and $200 million in annual revenue. Our clients operate across sectors such as technology, defence and national security, advanced manufacturing, digital services, medical and health, resources, and professional services and more.
We partner with leadership teams, boards, founders and investors who require external strategic clarity, independent thinking and structured planning to guide their next phase of growth or prepare for a major capital event.
What we deliver
Within the Auscorporate Strategic Execution Framework, we deliver strategic clarity for clients who are seeking independent advice and inputs to an existing strategy or those seeking to develop a new one. Typical deliverables include:
Strategic plans (short-, mid- and long-term horizons)
Market analysis
Competitor analysis
Organisational key results (OKR) and goal setting
Mapping between OKR and Executive incentives
Business Model Review
New market assessments
New product assessments
Implementation frameworks
Board papers and briefings
Translation of strategic plans into public market notices
Why engage us?
Auscorporate combines deep commercial expertise with practical, real-world leadership experience across Australia, Europe, North America and Asia. Unlike traditional consultancies that deliver theoretical frameworks or slideware, our advisory approach is grounded in decades of hands-on executive and board-level responsibility.
We bring a proven track record of guiding organisations through growth, transformation, capital events and periods of complexity. Clients choose Auscorporate because we offer:
Executive-level experience across multiple sectors
Our principals have senior leadership and board experience in defence and national security, technology, digital services, medical and healthcare, professional services, and advanced industries.A commercially grounded approach to strategic planning
Our advisory capability is underpinned by real operational, financial and governance experience, ensuring strategies are both directionally sound and executable within the constraints and opportunities of the organisation.Deep familiarity with the mid-market and scale-up environment
We work extensively with companies generating between $2 million and $200 million in revenue, where discipline in capital allocation, organisational design and market positioning directly influences growth outcomes.Experience supporting >$500m in corporate transactions and capital events
Our advisors have contributed to the strategic, commercial and financial elements of merger and acquisition activities, investment readiness programs, restructures and growth capital initiatives.A focus on clarity, alignment and governance
We help boards, founders, and leadership teams establish strategic direction, articulate priorities, and embed the governance structures required to steward the organisation through its next stage of development.Independent insight and disciplined strategic thinking
We provide objective analysis, structured challenge and clear business judgement — supporting leaders as they navigate uncertainty, evaluate alternatives and make decisions with long-term organisational implications.Enduring advisory relationships
We serve as a trusted strategic partner to executives and boards, offering continuity, critical thinking and guidance across strategic cycles rather than isolated project engagements.
Case Studies
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Case 1 | High Growth Digital Transformation Company
A leading digital consultancy underwent a management buy-out and engaged Auscorporate to manage the transition, protect capability, and establish a scalable national organisation. Our services included strategic planning, commercial advice, employment practices, and negotiations with stakeholders — including prospective investors and the establishment of a new corporate head office. The objective was to retain talent, stabilise operations and create the conditions for rapid scale.
Following the MBO, Auscorporate assisted the leadership team to leverage newly acquired assets, implement new systems, and build the operational foundations needed to scale nationally. The company secured investment from an ASX-listed software firm and expanded its presence rapidly. Our advisory input ensured continuity, reduced operational risk, and supported the leadership team through a complex high-governance relationship. -
Case 2 | Government Sector Consultancy
This fast-growing professional services firm specialises in human-centred design and delivers advisory, facilitation, and consulting services to major national brands. Operating in an increasingly competitive market, the founders needed a structured plan to scale sustainably while maintaining service quality and commercial discipline. Auscorporate was engaged to shape an operational business plan, refine the commercial model, and support leadership with financial modelling to prepare the business for national expansion.
Our ongoing work with the founders focuses on strengthening corporate governance, refining strategic priorities, optimising pricing strategies and improving visibility of performance across business units. The advisory support provided clarity on market positioning, organisational capacity and capital requirements, enabling the business to scale with confidence and prepare for future investor engagement.
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Case 3 | Digital Health Start-up
A technology-driven mental health start-up sought assistance to become investor-ready and establish a scalable business model. The company had developed an innovative platform that improved client outcomes through intelligent matching technology but required support to structure the group, strengthen its commercial foundations, and prepare for capital raising. Auscorporate delivered a comprehensive strategy incorporating structuring advice, intellectual property review, financial modelling and budget development.
Following the implementation of this strategy, the start-up formalised a group structure that improved its investment positioning. With a strengthened commercial model and a clear roadmap for scale, the organisation was subsequently acquired. Our advisory role helped bridge critical gaps between product development, commercialisation and investor confidence.
FAQs
What makes for a good strategy?
A good strategy is one that delivers on a company’s goals; clearly, directly and without unnecessary complexity. A great strategy goes further: it delivers those goals faster, more efficiently and with a superior return on capital, creating measurable value for shareholders, founders and investors.
Unlike theoretical approaches used by many traditional consultancies, an effective strategy is pragmatic, commercially grounded and achievable with the resources a business has. A strategy is only great if it improves outcomes, accelerates progress and creates tangible commercial advantage. That is the standard we hold ourselves to and the expectation our clients
I have a strategy, but it’s not working. Can you help?
If your company’s strategy is underperforming, then we can help you review it to identify alternative strategies. If it’s not working, the time to fix it is now.
Can I outsource my strategy to a Consultant or Advisor?
A strategy is not something that should be delegated or outsourced. Effective strategic direction must remain under the authority of the organisation’s leadership. Where external support is valuable is in strengthening capability — augmenting internal expertise with objective insight, commercial experience and disciplined strategic thinking.
We work alongside boards and executive teams to preserve ownership of the strategic process while providing structured guidance, capability uplift and an independent sounding board. Our role is to enhance decision-making, not replace it.
Strategies developed with our support remain unequivocally the organisation’s own — informed by its context, objectives and constraints — rather than imported templates or generic “best practice” models that fail to reflect real-world conditions..
How long does a strategy take to produce?
A strategy is never truly finished — it must evolve as market conditions shift, competitors move, and a company’s priorities change. While the strategic direction should remain stable, the path to achieving it must be adaptable.
We have helped some clients complete a clear, actionable strategy within a single structured workshop, while in more complex environments, including organisations with international footprints and multi-entity structures, we have developed comprehensive strategic plans within a matter of weeks.
What makes the difference is having an effective, independent sounding board. With the right expertise and external perspective, strategic thinking becomes sharper, decisions are made faster, and the entire process accelerates without sacrificing quality or rigour.
Advisory and consulting, what’s the difference?
As advisors, we take a proactive, long-term role in guiding our clients.
We draw on deep commercial, financial and operational experience to help shape decisions, anticipate issues and influence outcomes over time. Our work extends beyond a single task or deliverable — it is about providing strategic clarity, independent thinking and continuous support as businesses navigate growth, complexity and major inflection points.
Consultants, by contrast, are typically engaged to complete a defined piece of work within a set timeframe — a report, a model, a process review or a specific project. Their role is often task-focused and transactional. Advisors operate in a different space: we work in the grey areas, helping clients determine what needs to be done, why, and in what order, often setting the direction for specialist consultants, legal practitioners, accountants and other providers.
As advisors, we frequently support transformational goals and, when required, take hands-on leadership roles within our clients’ businesses. The relationships we build are close, trusted and enduring.
Do you work with Start-ups?
Yes. We regularly work with founders and early-stage teams to help them articulate plans that can be clearly understood by employees, investors and other key stakeholders. Strategic planning in an entrepreneurial context is energising because there are many variables, opportunities and pathways to consider, and founders often benefit from structured guidance to bring clarity to the chaos.
What we bring to a startup is deep experience in investor expectations, capital markets, commercial modelling and financial pragmatism.
We help founders strike the right balance between ambition and execution, ensuring their ideas are supported by credible plans, clear milestones and realistic resource requirements, all while maintaining the optimism and drive that makes start-ups successful.
When my company sets a strategy, how long will it last?
The factors that influence strategic choice are seldom static. Markets shift, employees change, the cost of finance fluctuates — everything is constantly changing. An effective strategy responds to and adapts with these changing dynamics. We have worked on strategic plans that are updated almost daily, such as when a company is negotiating a strategic acquisition. In contrast, other clients review their plans quarterly or six monthly, all depending on the context. We help clients understand when and why they should review their strategy.